Where strategy takes root and stories grow.

Social in Bloom

Welcome to Social in Bloom — the Magnolia Social Media blog.
This is where we explore what’s blooming across platforms: client features, content tips, social trends, and the cultural moments shaping how we show up online. Think strategy, creativity, and a little behind-the-scenes realness—always rooted in growth.

Does Sharing to Instagram Stories Boost Reach? Adam Mosseri Weighs In

Instagram’s Adam Mosseri says sharing posts to Stories doesn’t boost reach. But what does it actually do? Here’s the real breakdown of visibility, reach, and engagement.